Artworks, Hitchin

The vision for Artworks was inspired by the land’s former use, whilst offering a sophisticated brand for a development of contemporary architecture.

We bought an original piece of artwork for the cover and created a wider brand language through the use of the combined A & W motif.

High production values included a foiled black band to the outer cover, whilst inside the minimalist and uncoated brochure, the design of the local area and internal product images were inspired by a gallery programme. This applied to the positioning of the images on a white background and their content labels being contained along the side. Again the messaging aligned to the wider themes, tapping into ‘Composition’ and the ‘Balancing of light and shade’